In today’s digital world, social media has become the primary avenue through which consumers discover new brands and businesses. As a result, companies must get their social media profiles in tip-top shape if they want to gain traction with their marketing strategy. Luckily, it’s easier than you think to get your business noticed on social media.
In this article, we have provided social media strategies that you can implement to become irresistible.
Wondering how to get your business noticed on social media? Try these 5 time-tested strategies:
Building a social media strategy around just one platform is like jumping out of a plane with only one parachute and one oxygen tank.
Before you can spread your wings and fly, you have to build a solid foundation and a thorough plan of attack. This includes identifying your target audience, creating a blog strategy and planning your content calendar. Next, you’ll want to identify your key social media channels and set up an optimization strategy. Finally, you’ll want to think about how you’ll measure the success of your campaign.
To make the most of your social media efforts, you’ll want to create a comprehensive social media strategy. This will help you build a comprehensive content calendar, identify your key influencers and create a strategy that works best for your brand.
Social media is all about building trust between your company and your customers. That’s why, when choosing a social media strategy, you want to be authentic and transparent.
To be authentic, you want to show all sides of your brand, including your flaws, mistakes and missteps. This shows that you’re human and not perfect. And, it makes your brand more relatable.
To be transparent, you want to show your customers how your business works, including how content is created and distributed. This builds trust by giving your customers a look behind the curtain, so they know you’re a real person who makes mistakes just like everyone else.
It also makes your brand more relatable by showing that you, too, have “carpetbaggers” who stink at their job.
Avoid telling customers how you want them to consume your content and instead, show them.
One of the best ways to do this is by creating short, punchy content. This short form content not only gets your message across, but it also makes it so your readers don’t have to scroll as much and waste time reading your content.
You can also use social media channels to curate your content. For example, you can use Facebook’s Instant Articles to push your content to readers who aren’t logged into Facebook. You can also use Pinterest’s pins to repost your blog posts and repurpose your content.
Once you’ve developed a robust content strategy, you can start to focus your marketing efforts.
The best way to do this is by setting a few key social media goals on each channel. For example, you can set a goal to reach a certain number of your followers on Twitter, grow your Instagram following and increase your Facebook likes.
Pick the channels that work best for your brand and focus your efforts on them. You also want to make sure that you’re using all of the different channels so that you get as much reach as possible.
Social media channels are great for building awareness of your brand. However, you won’t be able to scale your content to millions of eyeballs if you don’t have a sizable fan base. That’s why, even before you start marketing on social media, you want to focus on growing your follower base.
Start by posting content on your blog that is relevant to your audience and make sure you’re linking out to your social media platforms.
You can also use social media to drive customer-generated content. For example, if your audience frequently asks you questions on social media, you can use these questions to curate blog posts on how-to topics. You can also use social media to build email lists by offering a freebie or providing a discount on your products.
Social media channels are an incredibly effective way to boost your brand awareness and gain new customers. However, you’ll only succeed if you invest the time and effort into building a robust content strategy, focusing your efforts on a few key social media channels and grassroots marketing campaigns.